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Principles of Microeconomics

7th Edition
N. Gregory Mankiw
ISBN: 9781305156050

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BuyFindarrow_forward

Principles of Microeconomics

7th Edition
N. Gregory Mankiw
ISBN: 9781305156050
Textbook Problem

Explain two benefits that might arise from the existence of brand names.

To determine
The benefits of branding.

Explanation

Brand names are useful for ensuring the quality of goods as they provide consumers with information about quality which cannot be judged easily, prior to purchase...

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