Contemporary Marketing
Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
Question
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Chapter 16.6, Problem 1LO
Summary Introduction

To discuss : The most effective retail strategy for manufactures goal in retailing their product.

An individual or business that sells the goods and services in small quantity to the consumers and not meant for resale are termed as retailers.

Retailing is an important element of marketing for the economy, consumers and manufacturers. Retailing is the process where an organization purchases goods from one supplier and sells them to the consumers directly.

Expert Solution & Answer
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Explanation of Solution

The most effective retail strategy for manufactures goal in retailing their product is as follows:

In the process of distributing a product the manufacture must choose the partners with the retail strategy that are friendly with the marketing objectives and brand.

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