Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Question
Chapter 16.6, Problem 1LO
Summary Introduction
To discuss : The most effective retail strategy for manufactures goal in retailing their product.
An individual or business that sells the goods and services in small quantity to the consumers and not meant for resale are termed as retailers.
Retailing is an important element of marketing for the economy, consumers and manufacturers. Retailing is the process where an organization purchases goods from one supplier and sells them to the consumers directly.
Expert Solution & Answer
Explanation of Solution
The most effective retail strategy for manufactures goal in retailing their product is as follows:
In the process of distributing a product the manufacture must choose the partners with the retail strategy that are friendly with the marketing objectives and brand.
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Chapter 16 Solutions
Contemporary Marketing
Knowledge Booster
Similar questions
- The text discusses the development of online retailing in the United States. How does the development of this retailing form agree with the implications of the retail life cycle?arrow_forwardI need help with these two questions In the general merchandise retailing category, off-price retailers A.sell high volumes of merchandise, offer limited service, and charge lower prices B.offer a wide variety of merchandise and limited depth C.sell brand-name and designer merchandise below regular retail D.sell primarily food products The three main retail formats include all of the following except A.general merchandise retailing B.food retailing C.discount retailing D.non-store retailingarrow_forward1. Why would one retailer seek to be part of an exclusive distribution channel while another seeks to be part of an intensive distribution channel? 2. Define the term "total retail experience." Then describe a recent retail situation in which your expectations were surpassed and state why.arrow_forward
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