MYMARKETINGLAB
MYMARKETINGLAB
2019th Edition
ISBN: 9780135839379
Author: Pearson
Publisher: PEARSON
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Chapter 17, Problem 17.1DQ
Summary Introduction

To discuss: The advantages of direct and digital marketing to the sellers and buyers.

Introduction:

Direct digital marketing has a direct involvement in engagement of the targeted individual consumers and communities of customers to get two factors like the immediate reply and building up an ultimate relationship with customer.

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Explanation of Solution

The benefits of direct and digital marketing to the buyers are as follows:

From the purchaser’s perspective the direct marketing is easy, convenient, and private its advantages are as follows:

  • It provides the buyers a ready access to the wealth of the products.
  • It provides the buyers the access to a wealth of comparative facts about the products, companies, and competitors.
  • It is immediate and interactive.
  • It provides the consumers with a higher measure of control.

The benefits of direct and digital marketing to the sellers are as follows:

  • The direct and digital marketing can make their target as smaller groups or the individual consumers.
  • They provide the goods and services at a lower cost, efficient, and speedy alternative for reaching their markets.
  • They can provide a greater flexibility.
  • They provide sellers the access to buyers that they cannot reach through various other channels.

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