Cornerstones of Cost Management (Cornerstones Series)
Cornerstones of Cost Management (Cornerstones Series)
4th Edition
ISBN: 9781305970663
Author: Don R. Hansen, Maryanne M. Mowen
Publisher: Cengage Learning
Question
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Chapter 17, Problem 17E

1.

To determine

Prepare a segment income statement using the activity data and explain the suggestion about the relative profitability of the three product lines.

1.

Expert Solution
Check Mark

Explanation of Solution

Tactical decision making: Tactical decision making is a process in which the company can choose the correct alternative based on the profitability. In tactical decision making, offer price of a product is compared with the normal selling price and offer price less than the normal selling price of product is considered as the idle capacity for decision making.

Prepare a segment income statement using the activity data and explain the suggestion about the relative profitability of the three product lines as follows:

ParticularsCorporateWeddingSpecial occasionTotal
Revenues$55,300$195,000$168,000$418,300
Less: Variable costs$22,120$97,500$50,400$170,020
    Contribution margin$33,180$97,500$117,600$248,280
Less: Direct fixed expense:    
    Negotiating (1)$8,000$24,000$8,000$40,000
    Setting up (2)$6,000$24,000$30,000$60,000
    Product margin$19,180$49,500$79,600$148,280
Less: Common fixed expense:    
    Operating expense   $75,000
    Selling expense   $55,000
Operating income   $18,280

Table (1)

Product margin of three product line is less than the contribution margin and corporate line has least profit than other product line. Hence, person J should find the best product line to increase the overall profitability.

Note: Common fixed operating expense after total negotiation and setup cost is $75,000($175,000$100,000).

Working note (1):

Calculate the negotiating cost for each product line.

ParticularsCorporateWeddingSpecial occasionTotal
Negotiating hours (E)4001,2004002,000
Total cost of negotiating (F)$40,000$40,000$40,000$40,000

    Negotiating cost

(ETotal negotiating hours×F)

$8,000$24,000$8,000$40,000

Table (2)

Working note (2):

Calculate the setting up cost for each product line.

ParticularsCorporateWeddingSpecial occasionTotal
Setting up hours (E)1004005001,000
Total cost of negotiating (F)$60,000$60,000$60,000$60,000

    Negotiating cost

(ETotal negotiating hours×F)

$6,000$24,000$30,000$60,000

Table (3)

2.

To determine

Prepare a new segment income statement based on the given situation and state the suggestion about dropping the corporate segment.

2.

Expert Solution
Check Mark

Explanation of Solution

Prepare a new segment income statement based on the given situation and state the suggestion about dropping the corporate segment as follows:

ParticularsCorporateWeddingSpecial occasionTotal
Revenues

$41,475

(3)

$224,250 (4)$184,800 (5)$450,525
Less: Variable costs$17,696$97,500$55,440$170,636
    Contribution margin$23,779$126,750$129,360$279,889
Less: Direct fixed expense:    
    Negotiating (1)$8,000$24,000$8,000$40,000
    Setting up (2)$6,000$24,000$30,000$60,000
    Product margin$9,779$78,750$91,360$179,889
Less: Common fixed expense:    
    Operating expense   $75,000
    Selling expense   $55,000
Operating income   $49,889

Table (4)

In this case, product marine of corporate line is less than the other two lines. If Person J does not expect the corporate event, then Person J should drop the corporate line and concentrate to increase the profitability of other two product lines.

Working note (3):

Calculate the new revenue for corporate line.

Revenue = (Revenue for corporate line×(100%Decreased percentage))=$55,300×(100%25%)=$41,475

Working note (4):

Calculate the new revenue for wedding line.

Revenue = (Revenue for wedding line×(100%+Increased percentage))=$195,000×(100%+15%)=$224,250

Working note (5):

Calculate the new revenue for special occasion line.

Revenue = (Revenue for special occasion line×(100%+Increased percentage))=$168,000×(100%+10%)=$184,800

Working note (6):

Calculate the new variable expense for corporate line.

Variable expense = (Variable cost for corporate line×(100%Decreased percentage))=$22,120×(100%20%)=$17,696

Working note (7):

Calculate the new variable expense for special occasion line.

Variable expense = (Variable cost for special occasion line×(100%+Increased percentage))=$50,400×(100%+10%)=$55,440

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Chapter 17 Solutions

Cornerstones of Cost Management (Cornerstones Series)

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