Concept explainers
18. A recent study indicate that people tend to select video game avatars with characteristics similar to those of their creators (Be1is1e & Bodur, 2010). Participant who had created avatar for a virtual community game completed a questionnaire about their personalities. An independent group of viewers examined the avatars and recorded their impressions of the avatars. One personal
ity characteristic considered was intro,verted/extroverted. The following frequency distribution of personalities for participants and the avatars they created.
Participant personality | |||
lntroverted | Extroverted | ||
Introverted | 22 | 23 | 45 |
Avatar | |||
Extroverted | 16 | 39 | 55 |
Avatar | |||
38 | 62 |
a.. Is there a significant relationship between the per
sonalities of the participants and the personalitiesof their avatars? Test with a = .05 .
b. Compute the phi-coefficient to measure the size of the effect.
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Statistics for The Behavioral Sciences (MindTap Course List)