BuyFind

Contemporary Marketing

18th Edition
Louis E. Boone + 1 other
Publisher: Cengage Learning
ISBN: 9780357033777
BuyFind

Contemporary Marketing

18th Edition
Louis E. Boone + 1 other
Publisher: Cengage Learning
ISBN: 9780357033777

Solutions

Chapter
Section
Chapter 1.7, Problem 1LO
Textbook Problem

Given a description of a company’s marketing mix, classify the elements of the marketing mix and the category of marketing.

Expert Solution
Summary Introduction

To identify: The company’s marketing mix and the elements of marketing mix and the categories.

Marketing is the management and study of exchange of relationships. It is the business of creating relationships among consumers and business and satisfying the customer needs and wants.

Explanation of Solution

The company’s marketing mix:

Marketers of the company should decide the best way to apply the elements to the categories of marketing.

Marketing mix has 4 elements:

Contemporary Marketing, Chapter 1.7, Problem 1LO , additional homework tip  1

Figure (1)

Categories of marketing:

Contemporary Marketing, Chapter 1.7, Problem 1LO , additional homework tip  2

Figure (2)

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