Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 17.4, Problem 1LO
Summary Introduction
To discuss: The different types of appeals used by advertisers.
An advertisement is an announcement made in public to promote their product or service through television ads, radio ads, and advertising campaigns.
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Contemporary Marketing
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