Contemporary Marketing
Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 17.5, Problem 1LO
Summary Introduction

To discuss: The comparision of 7 advertising media.

An advertisement is an announcement made in public to promote their product or service through television ads, radio ads, and advertising campaigns.

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What are the various categories of Advertising media?
What are the three primary objectives of advertising? Give anexample of when each one might be used.
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