Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 18.5, Problem 18.5LO
Summary Introduction

To identify: The public relation as a significant method of communication.

Introduction:

Public relation is a way by which the companies and people gather together to communicate with their target audience, with a goal to create the best impression in customers’ minds.

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