Contemporary Marketing
Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
Question
Book Icon
Chapter 18.6, Problem 1LO
Summary Introduction

To discuss: The 8 types of sales promotion

Sales promotion is the method used by the seller to increase the purchase. It includes marketing activities other than publicity advertising and personal selling.

Blurred answer
Students have asked these similar questions
what are some of the common methods of Sales Promotion ?
Discuss the merits and benefits of sales promotion in the context of marketing. Provide examples to illustrate your points.
Discuss how different forms of sales promotion can erode or build brand loyalty. If a company’s objective is to enhance customer loyalty to its products, which sales promotion technique would be most appropriate?
Knowledge Booster
Background pattern image
Recommended textbooks for you
  • Text book image
    Contemporary Marketing
    Marketing
    ISBN:9780357033777
    Author:Louis E. Boone, David L. Kurtz
    Publisher:Cengage Learning
    Text book image
    Marketing
    Marketing
    ISBN:9780357033791
    Author:Pride, William M
    Publisher:South Western Educational Publishing
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing