Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Question
Chapter 18.6, Problem 1LO
Summary Introduction
To discuss: The 8 types of sales promotion
Sales promotion is the method used by the seller to increase the purchase. It includes marketing activities other than publicity advertising and personal selling.
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Chapter 18 Solutions
Contemporary Marketing
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