Study Guide for Microeconomics
Study Guide for Microeconomics
9th Edition
ISBN: 9780134741123
Author: Robert Pindyck, Daniel Rubinfeld
Publisher: PEARSON
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Chapter 19, Problem 1RQ
To determine

The behavioural economics and framing

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Explanation of Solution

According to the behavioural economics, it is highly probable that most people would opt for the package mentioned 80% lean. This is a way of framing that stores undertake to grab the attention of the consumers who are into the lean meat. This is because consumers think that fat is undesirable and therefore, emphasize on the percentage of lean meat grabs the attention of these consumers.

Economics Concept Introduction

Behavioral economics: Behavioral economics is the subfield of economics that integrates the insights of psychology with it. In other words, it is the approach toward economics which incorporates the psychological, social, and cognitive factors on the economic decisions of the individuals.

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