MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN: 9781337407595
Author: Lamb
Publisher: Cengage
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Concept explainers

Customary Pricing
There are various types of pricing strategies followed in the market. They are psychological pricing, odd pricing, free onboard pricing, customary pricing, prestige pricing, dual pricing, ruling pricing, negotiated pricing, mark up pricing, etc. each one…
Multiple Unit Pricing
“Multiple-unit pricing is a practice where a company offers consumers a lower than unit price if a specified number of units are purchased.”
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Chapter 19, Problem 3LO
Summary Introduction

To Discuss: The characteristics of demand in price determination.

Introduction: Pricing objective supports the pricing procedure for an item and it ought to mirror an organization's strategic, financial, marketing and product objectives.

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Chapter 19 Solutions

MKTG 12:STUDENT ED.-TEXT

Ch. 19 - Prob. 1LOCh. 19 - Prob. 2LOCh. 19 - Prob. 3LOCh. 19 - Prob. 4LOCh. 19 - Prob. 5LOCh. 19 - Prob. 6LOCh. 19 - Prob. 7LOCh. 19 - Prob. 8LOCh. 19 - Prob. 9LO
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MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage
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