Understand the concepts of dynamic pricing and yield management systems

Q: List and briefly describe the major traditional forms of direct marketing.

A: A promotional technique where the information of the company or the product or service is communicat...

Q: With respect to marketing channels, what are some threats to Corning’s future?

A: Corning Inc was established in 1851 in New York. It is an American multinational company which has b...

Q: A college in a metropolitan area wishes to increase its evening offerings of business-related course...

A: Target market customers or understudies for business-related courses offered by a metropolitan-regio...

Q: Describe the stages in the consumer purchasedecision process.

A: The stages that a customer undergoes while making a purchase for a particular product or a commodity...

Q: Describe the four components of theimplementation phase of the strategic marketing process.

A: The marketing process of any organization can represent the deciding moment its image situating just...

Q: Discuss how companies use social media and mobile marketing to engage consumers and create brand com...

A: When the consumers tend to purchase only one product or brand again and again over any other product...

Q: What ethical concerns arise in usingreference group theory to sell products?

A: When the process of selling the goods and services not just for the benefit of the customer, but als...

Q: What two challenges must marketers overcome when marketing to Hispanic consumers?

A: The contributing power of the U.S. Hispanic population is at an all-time high. Establishing a market...

Q: The actual sale is made in the ___________ stage of the personal selling process: Select one: a. App...

A: Personal selling: It means selling the products by convincing the customer to purchase or to make th...

Q: Customer lifetime value is the stream of income that can be generated by a customer over his entire ...

A: Customer can be explained as the business or individuals that purchase or buy goods or services from...

Q: is the process of dividing a market into distinct groups of buyers who have c needs, characteristics...

A: Market segmentation can be termed to divide a market into smaller, more defined groups, and it helps...

Q: Which of the following business forms is a government creation that looks like a corporation but is ...

A: Some business forms are created by the initiatives of the government subject to taxation policies sa...

Q: Find three ads (print or TVC’s) bearing "Product-specific segmentation"

A: A product segmentation procedure causes you to discover approaches to selling varieties of your item...

Q: In what ways is product strategy linked to product decisions?

A: In the current scenario where competition and consumer demand are increasing, it can be seen that or...

Q: Describe the elements of a customer value–driven marketing strategy and mix and the forces that infl...

A: It is a consumer-driven strategy that aims for the maximum satisfaction and involvement of them in t...

Q: 01.   Distinguish between digital marketing Vs. E- Marketing?02.   Distinguish between digital marke...

A: Digital marketing: It means marketing done through all digital platforms or channels. It covers mobi...

Q: If you were CEO of this company providing kits to customers, what CRM activities will you perform to...

A: Customer relationship management - CRM. CRM - It is the process of activities, technologies as well ...

Q: Property developers who build shopping malls like to have them “anchored” with the outlets of one or...

A: Property developers who build shopping malls like to have them “anchored” with the outlets of one or...

Q: Which of the following is an example of critical reading? Select all that apply: |Accepting textual ...

A: Critical reading involves a thorough analysis of the excerpt which is being read and proper review.

Q: To which element of the marketing mix - product, price, place or promotion - do highway VICS belong?...

A: A marketing mix is a strategic tool that is used to advertise and encourage the products of the orga...

Q: What factors affect the B2B buying process?

A: Major factors affecting the B2B buying process are as follows: Social and Professional Influences: E...

Q: What is marketing

A: Once the goods are produced, the next step is to market them. Companies hire special marketing agenc...

Q: Under what conditions would a camera manufacturer adopt a skimming price approach for a new product?...

A: Every organization uses one of the different pricing strategies to set the price for its product. Th...

Q: What strategic plans could the college or university at which you are taking this management course ...

A: A relationship can't remain stale; either the relationship develops or the relationship weakens.

Q: 9. Describe the methods available to a private carrier to operate as a for-hire carrier.

A: A private carrier does not ship goods as its primary business and, therefore, does not attempt to ca...

Financial decisions

Financial decisions are important choices that individuals and businesses make about how to use their money. Financial decisions can impact a person or company's short-term and long-term financial stability. Decisions like whether to save, invest, or spend money, whether to take on debt or what kind of insurance to purchase, are some common financial decisions. Decisions on how to manage risks, such as the risk of losing money if investments do not perform as expected or the risk of not having enough money saved for retirement, are also a part of financial decision-making.