M Marketing
M Marketing
6th Edition
ISBN: 9781259924033
Author: Levy Grewal
Publisher: Mcgraw-Hill
Question
Book Icon
Chapter 19.3, Problem 1PC
Summary Introduction

To discuss: What sales managers need to do to manage their sales force successfully.

Introduction: Sales management is an integrated activity, which involves the planning, control of personal selling activities, and directions. The activities such as recruiting, selecting, training, motivating, compensating, and evaluating the performance also come under sales management.

Blurred answer
Students have asked these similar questions
WHICH IS IMPORTANT: MANAGE THE SALES PROCESS OR MANAGE THE SALES RESULTS? EXPLAIN BRIEFLY.
What can sales managers do to increase the professionalism of their salespeople? be sure to speak on recruitment, training and evaluation etc
How does effective sales management contribute to building and maintaining customer relationships?
Knowledge Booster
Background pattern image
Recommended textbooks for you
  • Text book image
    Marketing
    Marketing
    ISBN:9780357033791
    Author:Pride, William M
    Publisher:South Western Educational Publishing
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing