To discuss: The role of marketing in strategic planning process and the purpose of strategic planning in marketing.
Introduction:
Strategic planning is the process where the organization plans the strategy on setting the goal to make decision, allocate its resources, and achieve its goals.
Explanation of Solution
Purpose of strategic planning in marketing:
The purpose of strategic planning in marketing is that it gives guidelines through which the company can act and attain its goal.
Marketing plays a vital role in strategic planning process. Strategic plan of marketing occurs at various levels of organization.
- Business unit
- Product level
- Market level
Marketing gives the detailed opportunities to the organization and the concept to have the smooth customer relationship.
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Chapter 2 Solutions
Marketing: An Introduction Plus 2017 MyLab Marketing with Pearson eText -- Access Card Package (13th Edition)