Marketing: An Introduction Plus 2017 MyLab Marketing with Pearson eText -- Access Card Package (13th Edition)
Marketing: An Introduction Plus 2017 MyLab Marketing with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780134787343
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
Question
Chapter 2, Problem 1ALC
Summary Introduction

To discuss: The role of marketing in strategic planning process and the purpose of strategic planning in marketing.

Introduction:

Strategic planning is the process where the organization plans the strategy on setting the goal to make decision, allocate its resources, and achieve its goals.

Expert Solution & Answer
Check Mark

Explanation of Solution

Purpose of strategic planning in marketing:

The purpose of strategic planning in marketing is that it gives guidelines through which the company can act and attain its goal.

Marketing plays a vital role in strategic planning process. Strategic plan of marketing occurs at various levels of organization.

  • Business unit
  • Product level
  • Market level

Marketing gives the detailed opportunities to the organization and the concept to have the smooth customer relationship.

Want to see more full solutions like this?

Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!
Students have asked these similar questions
Why are we talking about company-wide strategic planning in a marketing text?
1. How do strategic marketing and tactical marketing complement each other in achieving company goals and objectives? 2. How are strategic marketing and tactical marketing different in terms of achievement of objectives?
From the SOSTAC  marketing model, what would be the STRATEGY and the TACTICS applied for WHOLE FOODS MARKET.Inc?
Knowledge Booster
Similar questions
    • SEE MORE QUESTIONS
    Recommended textbooks for you
  • Principles Of Marketing
    Marketing
    ISBN:9780134492513
    Author:Kotler, Philip, Armstrong, Gary (gary M.)
    Publisher:Pearson Higher Education,
    Marketing
    Marketing
    ISBN:9781259924040
    Author:Roger A. Kerin, Steven W. Hartley
    Publisher:McGraw-Hill Education
    Foundations of Business (MindTap Course List)
    Marketing
    ISBN:9781337386920
    Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
    Publisher:Cengage Learning
  • Marketing: An Introduction (13th Edition)
    Marketing
    ISBN:9780134149530
    Author:Gary Armstrong, Philip Kotler
    Publisher:PEARSON
    MKTG 12:STUDENT ED.-TEXT
    Marketing
    ISBN:9781337407595
    Author:Lamb
    Publisher:Cengage
    Contemporary Marketing
    Marketing
    ISBN:9780357033777
    Author:Louis E. Boone, David L. Kurtz
    Publisher:Cengage Learning
  • Principles Of Marketing
    Marketing
    ISBN:9780134492513
    Author:Kotler, Philip, Armstrong, Gary (gary M.)
    Publisher:Pearson Higher Education,
    Marketing
    Marketing
    ISBN:9781259924040
    Author:Roger A. Kerin, Steven W. Hartley
    Publisher:McGraw-Hill Education
    Foundations of Business (MindTap Course List)
    Marketing
    ISBN:9781337386920
    Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
    Publisher:Cengage Learning
    Marketing: An Introduction (13th Edition)
    Marketing
    ISBN:9780134149530
    Author:Gary Armstrong, Philip Kotler
    Publisher:PEARSON
    MKTG 12:STUDENT ED.-TEXT
    Marketing
    ISBN:9781337407595
    Author:Lamb
    Publisher:Cengage
    Contemporary Marketing
    Marketing
    ISBN:9780357033777
    Author:Louis E. Boone, David L. Kurtz
    Publisher:Cengage Learning