MYMKTGLAB NEW DESIGN MKTG(CUSTOM)
2018th Edition
ISBN: 9781323825518
Author: Pearson
Publisher: INTER PEAR
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Question
Chapter 2, Problem 1ALC
Summary Introduction
To discuss: The role of marketing in strategic planning process and the purpose of strategic planning in marketing.
Introduction:
Strategic planning is the process where the organization plans the strategy on setting the goal to make decision, allocate its resources, and achieve its goals.
Expert Solution & Answer
Explanation of Solution
Purpose of strategic planning in marketing:
The purpose of strategic planning in marketing is that it gives guidelines through which the company can act and attain its goal.
Marketing plays a vital role in strategic planning process. Strategic plan of marketing occurs at various levels of organization.
- Business unit
- Product level
- Market level
Marketing gives the detailed opportunities to the organization and the concept to have the smooth customer relationship.
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