Contemporary Marketing (MindTap Course List)
Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 2, Problem 1ALR

a.

Summary Introduction

To Discuss: Whether global automakers begin manufacturing plants in Country C comes under strategic or tactical planning.

Introduction: Strategic planning is a procedure in which hierarchical managers decide their visualization for the future just as recognizing their objectives and ideas for the organization. Tactical planning is accomplished for defining short term objectives and action plan so as to accomplish the long term objectives set by the strategic planning in an organization.

a.

Expert Solution
Check Mark

Explanation of Solution

The reason on whether global automakers begin manufacturing plants in Country C comes under strategic or tactical planning are as follows:

The statement falls under “strategic planning”.

b.

Summary Introduction

To Discuss: Whether the merger of Company PTVG and Company DG comes under strategic or tactical planning.

b.

Expert Solution
Check Mark

Explanation of Solution

The reasons on whether the merger of Company PTVG and Company DG comes under strategic or tactical planning are as follows:

The statement falls under “strategic planning”.

c.

Summary Introduction

To Discuss: Whether Company CB gives up draft picks to obtain Company QB comes under strategic or tactical planning.

c.

Expert Solution
Check Mark

Explanation of Solution

The reason on whether Company CB gives up draft picks to obtain Company QB comes under strategic or tactical planning are as follows:

The statement falls under “tactical planning”.

d.

Summary Introduction

To Discuss: Whether a regional airline looks for ways to expand to other markets comes under strategic or tactical planning.

d.

Expert Solution
Check Mark

Explanation of Solution

The reason on whether a regional airline looks for ways to expand to other markets comes under strategic or tactical planning are as follows:

The statement falls under “tactical planning”.

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Students have asked these similar questions
State whether each of the following illustrates strategic ortactical planning:a. Global automakers begin setting up manufacturing plantsin China.b. Play N Trade Video Games and Dimensions GamesCorporation merge.c. The Cleveland Browns give up draft picks to obtain QBJohnny Manziel (“Johnny Football”).d. A regional airline looks for ways to expand to other markets.
19- Ahmed is making a long term plan to improve his business. Which of the following premises he supposed to include while he is forecasting? a. What new markets will emerge? b. What will be new technologies? c. All of the options d. What will be the supply of competitors?
Explain and provide a clear statement of the main problem, issue, challenge, etc., Abu Dhabi National Oil Company as well as internal constraints and/or external trends they have.  determine the appropriateness of the company's strategy (articulated in the company profile section) for its situation (issues that it needs to deal with articulated in the situation analysis section) and clearly explain how the strategy (or parts of the strategy) does or does not fit with the situation (or with other parts of the strategy). Recommend a coherent package of changes to the company's strategy and specific steps to implement them. Explain and justify your recommendations. In addition, explain and justify the aspects of the company's strategy that they  should remain the same.
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