BUSINESS DRIVEN TECH (LL) W/CONNECT >I
6th Edition
ISBN: 9781259746048
Author: BALTZAN
Publisher: MCG
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Expert Solution & Answer
Chapter 2, Problem 1OC
Explanation of Solution
Usage of Competitive Intelligence (CI) to gain Business Intelligence (BI) by Apple Company:
- Apple company uses CI to acquire the information related to the competition through CI which helps in increasing BI.
- The company uses a strategy named environmental scanning, which helps in gathering the information of existence and present status of certain firm or company.
- This strategy is also used for acquiring the information of the competitors and their strategies to develop the trends related to market.
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Chapter 2 Solutions
BUSINESS DRIVEN TECH (LL) W/CONNECT >I
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