Concept explainers
Case summary:
Denim jeans sell about 2 billion pairs annually worldwide, with a sales value of $55 billion. Most consumers in U own at least one pair and on average 7 pairs. Most A consumers expect jeans to last longer than other clothes in the closet.
According to merchants, price is not always the prime factor when buying jeans. Customers are willing to pay more for better quality, fit and durability. As a general rule, quality is the most important factor along the global supply chain- from the cotton growers, the manufacturers up until the retailers.
Customer perception of quality has several attributes such as the fit, feel and look. In general buyers are willing to pay more for a higher cotton content in the denim. However, quality is determined by a vast number of factors such as the manufacturing process, the quality of the rivets, buttons, zippers and trim used.
To determine: The quality attributes that affect your purchasing decision for denim jeans.
Explanation of Solution
The quality attributes that affect my purchasing decision for denim jeans are:
Fit – the jeans must fit comfortably without being too tight.
Quality – jeans are expected to last so I prefer jeans that are made of high-quality material, buttons and zippers so that they last at least a few years.
Feel – the fabric must not be too rough as jeans are usually worn for a long period during the day and should make the wearer feel comfortable.
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Chapter 2 Solutions
OPERATIONS AND SUPPLY CHAIN MANAGEMENT
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