Search Skills Understand Search Results Search results display the most relevant results first. Search results may include links to websites, news stories, images, videos, maps, and information from Wikipedia and other online databases. Results also may show links to similar searches, related people, or posts from online social networks or social media sites. Because many search engines rely on advertising for revenue, some search results are paid advertisements. Companies and organizations may pay search providers to display links to their websites prominently in the search results when search text contains words relevant to their products and services. Paid ads often appear at the top or along the side of a search results page. A search results page may display an icon or use shading to specify that the search result is an advertisement. When evaluating the reliability of search results, consider the sources of the information provided. Specialized information such as medical advice or stock performance should come from recognizable sources in those areas, while you might rely on reviews from customers when selecting a restaurant or purchasing a smartphone. Research This: Type each search text phrase listed in the paragraph below into the search boxes in Bing, Google, and Yahoo! and then take a screenshot of the first page of search results from each. Compare them, identifying ads, news, images, videos, social media results, information from online databases, search tools, and common links that both search engines returned. Which search engine’s results do you find more useful in each case? Why? Type the following search text: (1) internet service providers, (2) google corporate headquarters, (3) flights from boston to los angeles, and (4) identity theft.
Search Skills Understand Search Results Search results display the most relevant results first. Search results may include links to websites, news stories, images, videos, maps, and information from Wikipedia and other online databases. Results also may show links to similar searches, related people, or posts from online social networks or social media sites. Because many search engines rely on advertising for revenue, some search results are paid advertisements. Companies and organizations may pay search providers to display links to their websites prominently in the search results when search text contains words relevant to their products and services. Paid ads often appear at the top or along the side of a search results page. A search results page may display an icon or use shading to specify that the search result is an advertisement. When evaluating the reliability of search results, consider the sources of the information provided. Specialized information such as medical advice or stock performance should come from recognizable sources in those areas, while you might rely on reviews from customers when selecting a restaurant or purchasing a smartphone.
Research This: Type each search text phrase listed in the paragraph below into the search boxes in Bing, Google, and Yahoo! and then take a screenshot of the first page of search results from each. Compare them, identifying ads, news, images, videos, social media results, information from online databases, search tools, and common links that both search engines returned. Which search engine’s results do you find more useful in each case? Why? Type the following search text: (1) internet service providers, (2) google corporate headquarters, (3) flights from boston to los angeles, and (4) identity theft.
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