Principles of Information Systems ...

13th Edition
Ralph Stair + 1 other
ISBN: 9781305971776



Principles of Information Systems ...

13th Edition
Ralph Stair + 1 other
ISBN: 9781305971776
Textbook Problem

Continuous enhancement of an existing product is an example of ___________ innovation.

Program Description Answer

One of the examples of “sustaining” innovation is the continuous enhancement of existing products.

Program Explanation


  • Innovation is a term that refers to the application of new ideas, creative thoughts and new imaginations to products, processes, and activities of a firm which leads to increased value.
  • The two different types of innovations are as follows.
    • Sustaining innovation
    • Disruptive innovation


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