Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
Question
Chapter 20.1, Problem 20.1LO
Summary Introduction

To discuss: The nature and scope of personal selling and sales management in marketing.

Introduction:

The best promotional element of marketing is personal selling and sales management. A communication tool used to interact with the consumers is personal selling and sales management.

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