A Concise Intro To Logic
12th Edition
ISBN: 9781305147775
Author: Hurley
Publisher: Cengage
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In your own words, define W-2: explain the purpose, and who uses the form.
Lee Lantz was a fish buyer working in South America when he observed a couple of fishermen carrying a fish with them as they were leaving the docks. It was an ugly thing, with big protruding teeth, and he asked them what it was. “Toothfish” was one reply; “cod of the deep” said the other. The five-foot long fish was too big for one person, and mistaking it for some type of bass, Lantz bought a piece and fried it up. Disappointed by the lack of flavor, he thought at first of ignoring the fish. But after thinking a while, he wondered if people might actually like a product that wasn’t “fishy.” Had he found something worthwhile?
First, though, it needed a name. Anything called toothfish wasn’t likely to sell too well. Lantz thought consumers were familiar with bass, so he tried variations: Pacific bass, South American bass, and so forth. He finally settled on Chilean sea bass as a name with an exotic flavor.
Then, he shipped some to chefs in New York City, asking them to try the fish and…
49-Customers, competitors and suppliers are part of which environment:
Neither microenvironment nor macro environment
Microenvironment
Macro environment
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