To discuss: The examples of strategic analysis and categorize the findings with BCG matrix and SWOT analysis.
Elements of SWOT analysis are as follows:
- Strength
- Weakness
- Opportunities
- Threats
Explanation of Solution
The strategic tools SWOT analysis and BCG matrix are very essential to the organization who seeks to attain the business goals within the competitive and eve changing marketplace and environment.
SWOT analysis:
Examples:
- An empowering and charismatic CEO Person KP who motivates ad inspires employees
- Heavy competition from Company N
- Failure in launching product that lacks the engineering expertise in fitness technology
- Roster of celebrities and top athletes endorsement
- Increasing the usage of athletic wears on every day casual use
Categorize the findings with SWOT analysis:
Figure (1)
BCG matrix:
Categorize the findings with SWOT analysis:
A wide commonly used portfolio analysis framework was developed by the Person Boston Consulting Group (BCG).
The planners will classify them using the 4 quadrants as stars, Question marks, Cash cows, and dogs.
A high relative market share in high growth potential comes under stars.
A low market share with high growth rate comes under question
If company generates little profit and it will come under the head dogs and when it generates storing cash flow then it will come under the head cash cows
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Chapter 2 Solutions
Contemporary Marketing
- What are the strategic planning time frames? How do they work together?arrow_forwardUse the SWOT analysis template below and give at least four internal and external factors that are included in each area.Then discuss below how each factor affects the business organization.arrow_forwardConduct a SWOT analysis and describe the four factors involvedarrow_forward
- Discuss the meaning and purpose of a balanced scorecard for a company. Explain the four key areas involved and the different financial and non-financial metrics of interest to the company. As you respond, provide examples across industries and how a balanced scorecard can complement a SWOT analysis.arrow_forwardProvide the internal and external elements of SWOT analysis and give an example of each.arrow_forwardWhich SWOT Analysis Factors are considered to have an Internal Focus? Select one: a. Strengths and Weaknesses b. Weaknesses and Opportunities c. Strengths and Threats d. Threats and Opportunitiesarrow_forward
- Explain SWOT analysis as a management Toolarrow_forwardYou are creating or operating your own business (manufacturing, service company). According to what you have studied in the contemporary management course, you are required to. Prepare the company’s vision, mission and values. propose the company's SWOT matrix from your point of view through the SWOT analysis, identify the main grand startegy (strategic trend) whithin each grand startegy ( strategic trend), set the main goals (3 or 4 goals) the company seeks to achievearrow_forwardIf you were in charge of strategic planning for your organization, what changes would you make? Give at least (1) unique strategy in today’s world for nonprofit and profit organizations. When developing and implementing strategy, does the organization effectively balance short and long-term priorities? Why? Does the organization need several strategies for differentiation, innovation, customer alignment, and a detailed plan of forecasted strategies? Why? Please Answer this Thank You.arrow_forward
- Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
