Financial And Managerial Accounting
15th Edition
ISBN: 9781337902663
Author: WARREN, Carl S.
Publisher: Cengage Learning,
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Textbook Question
Chapter 28, Problem 3E
Eat-n-Run Inc. owns and operates 10 food trucks (mobile kitchens) throughout metropolitan Los Angeles. Each food truck has a different food theme, such as Irish-Mexican fusion, traditional Mexican street food, Ethiopian cuisine, and Lebanese-Italian fusion. The company was founded three years ago by Juanita O’Brien when she opened a single food truck with a unique menu. As her business has grown, she has become concerned about her ability to manage and control the business. O’Brien describes how the company was built, its key success factors, and its recent growth:
I built the company from the ground up. In the beginning, it was just me. I drove the truck, set the menu, bought the ingredients, prepared the meals, served the meals, cleaned the kitchen, and maintained the equipment. I made unique meals from quality ingredients and didn’t serve anything that wasn’t perfect. I changed my location daily and notified customers of my location via Twitter.
As my customer base grew, I hired employees to help me in the truck. Then one day I realized that I had a formula that could be expanded to multiple trucks. Before I knew it, I had 10 trucks and was hiring people to do everything that I used to do by myself. Now, I work with my team to build the menu, set daily locations for the trucks, and manage the operations of the business.
My business model is based on providing the highest-quality street food and charging more for it than other trucks. You won’t get the cheapest meal at one of my trucks, but you will get the best. The superior quality allows me to price my meals a little bit higher than the other trucks. My employees are critical to my success. I pay them a better wage than they could make on other food trucks, and I expect more from them. I rely on them to maintain the quality that I established when I opened my first truck.
Things are going great, but I’m feeling overwhelmed. So far, the growth in sales has led to a growth in profitability—but I’m getting nervous. If quality starts to fall off, my brand value erodes, and that could affect the prices that I charge for my meals and the success of my business.
Create balanced scorecard metrics for Eat-n-Run Inc. Identify whether these measures best fit the learning and growth, internal processes, customer, or financial performance perspective of the balanced scorecard.
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Chapter 28 Solutions
Financial And Managerial Accounting
Ch. 28 - How does a strategic performance measurement...Ch. 28 - What is the difference between a leading indicator...Ch. 28 - Prob. 3DQCh. 28 - How are strategic objectives and strategic...Ch. 28 - What do strategy maps show, and how do they add...Ch. 28 - Prob. 6DQCh. 28 - Prob. 7DQCh. 28 - Prob. 8DQCh. 28 - Prob. 9DQCh. 28 - Prob. 10DQ
Ch. 28 - 72 Inc. has developed a balanced scorecard with...Ch. 28 - Bluetiful Inc. has the following strategic...Ch. 28 - Moses Moonrocks Inc. has developed a balanced...Ch. 28 - Prob. 4BECh. 28 - Lonnies Shipping Co. is considering switching to...Ch. 28 - Henrys Cafe is a local restaurant that is growing...Ch. 28 - American Express Company is a major financial...Ch. 28 - Eat-n-Run Inc. owns and operates 10 food trucks...Ch. 28 - Prob. 4ECh. 28 - Apples Oranges Inc. is trying to become more...Ch. 28 - The following is the balanced scorecard for Smith...Ch. 28 - Prob. 7ECh. 28 - Coulson and Company is a large retail business...Ch. 28 - Rizzo Goal Inc. produces and sells hockey...Ch. 28 - Silver Lining Inc. has a balanced scorecard with a...Ch. 28 - Two departments within Cougar Gear Inc. are...Ch. 28 - Sunny Nights Inc. is completely powered by the...Ch. 28 - Instructions 1.Label each element of the balanced...Ch. 28 - Strategic initiatives and CSR Obj. 2, 4 Get...Ch. 28 - Hyperflash Inc. has a balanced scorecard that...Ch. 28 - Instructions 1.Based on the balanced scorecard and...Ch. 28 - Strategic initiatives and CSR Blue Skies Inc. is a...Ch. 28 - Eye Swear Inc. has a balanced scorecard that...Ch. 28 - Den-Tex Company is evaluating a proposal to...Ch. 28 - Prob. 2MADCh. 28 - Analyze CSR initiatives at Green Manufacturing...Ch. 28 - Prob. 1TIFCh. 28 - Blake McKenzie Tax Services is a company serving...Ch. 28 - Young Manufacturing Company is a startup...Ch. 28 - The fundamental concept behind strategic...Ch. 28 - Which of the following statements regarding the...Ch. 28 - The balanced scorecard provides an action plan for...Ch. 28 - Which of the following statements best describes...Ch. 28 - A sign of the successful implementation of a...
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