Marketing: Real People, Real Choices (9th Edition)
9th Edition
ISBN: 9780134292663
Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Publisher: PEARSON
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Chapter 3, Problem 11QA
What is an action plan? Why are action plans such an important part of market planning? Why is it so important for marketers to break the implementation of a marketing plan down into individual elements through action plans?
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Marketing: Real People, Real Choices (9th Edition)
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- What does a marketing plan look like?arrow_forwardWhat is the most important part of a marketing plan? Why? What is the least important? Why?arrow_forwardEnhancing and optimizing customer retention and loyalty is an important part of any marketing plan. Explain why this is the case, and give two examples of businesses that use this strategy?arrow_forward
- this is from "Marketing Management" Subject a) In your opinion, what is marketing? b) What are the most important factors to good marketing? c) Are you interested in a career in Marketing? If so, why?arrow_forwardAny company's marketing plan must include improving and maximizing customer loyalty and retention. Describe why this is the case and provide two examples of businesses that use this strategy.arrow_forwardWhy are intermediate marketing measures and metrics necessary? Why isn’t it possible to go directly from marketing actions and expenditures to financial results? If you could go directly from mar- keting actions and expenditures to financial results, would there still be a need for intermediate measures? Why or why not?arrow_forward
- 1. What is a marketing plan and how is it used? Which section of the marketing plan is most important? Why? The least important?arrow_forwardWhat is the purpose of the marketing plan, and how might it be used in managing the activities of the organization? What should be included within the marketing plan? Who is typically responsible for developing the marketing plan? Which departments within the organization should have access to the marketing plan?arrow_forwardWhat is a Marketing Plan? List down the contents of a marketing plan and also comment on the importance of each step.arrow_forward
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How to Create a Marketing Plan | Step-by-Step Guide; Author: Visme;https://www.youtube.com/watch?v=4ti_uK60nLk;License: Standard YouTube License, CC-BY
My Marketing Plan Process - 6 Steps to Marketing Any Business (Products or Services); Author: Neil Patel;https://www.youtube.com/watch?v=qn_Po40ZI2E;License: Standard YouTube License, CC-BY