Chapter 3, Problem 1OCQ

To determine

Whether HelloFresh is a form of sustaining or disruptive technology.

Answer to Problem 1OCQ

Solution:

It is a disruptive technology as it is destroying local food delivery system and the restaurants.

Explanation of Solution

Given:

A food delivery system, HelloFresh.

Sustaining technologies are those technologies which help the new or current running businesses and products to grow by exploring them to new markets or popularizing them in the current market. On the other hand, disruptive technology is that technology which creates new market/business and which destroys the conventional one.

HelloFresh delivers ready-to-cook ingredients of a recipe to the customers’ houses. By doing so it is spoiling the local stores business and destroying the restaurants as people can cook what they want at home instead of going to places.

Conclusion:

HelloFresh is a disruptive technology as it is destroying the local businesses.