Principles of Marketing, Student Value Edition (17th Edition)
Principles of Marketing, Student Value Edition (17th Edition)
17th Edition
ISBN: 9780134461526
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 3, Problem 3.1DQ
Summary Introduction

To discuss: The types of publics in marketing environment of a company.

Introduction:

A group of people who has interest and impact on the ability of the organization to achieve the company’s growth and goal is termed as public.

Expert Solution & Answer
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Explanation of Solution

There are seven types of public in a marketing environment of a company:

  1. 1. Financial publics
  2. 2. Media publics
  3. 3. Government publics
  4. 4. Citizen-action publics
  5. 5. Local publics
  6. 6. General publics
  7. 7. Internal publics

Financial publics:

Financial publics influence the organization to acquire the funds.

Banks, stock holders, and investment analyst are the some of the financial publics.

Media publics:

Media public deals with the news, editorial opinions, features and others. This includes newspapers, magazines, televisions, and other social media.

Government publics:

Government publics play a vital role as it is required to have lawyers to consult on the marketing area issues, advertisements and others.

Citizen-action publics:

This is used to have a public relationship between the organization and consumers.

Local publics:

Local publics include the  community organization and neighborhood residents.

General publics:

Every organization must look into the attitudes of the general public towards the services and products.

Internal publics:

Internal publics include the volunteers, board of directors, workers and managers.

Conclusion

Thus, the above-mentioned are the seven typical types of public in a marketing environment of a company.

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