Companies such as Walmart and IBM are enforcing environmental performance in their supply base. What do you suppose is the motivation for doing so? How does this decision impact the brand of these and other companies?

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter17: Advertising And Public Relations
Section17.2: Greenwashing Harms Companies And Consumers
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Companies such as Walmart and IBM are enforcing environmental performance in their supply base. What do you suppose is the motivation for doing so? How does this decision impact the brand of these and other companies?

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