Essentials of Business Communication (MindTap Course List)
Essentials of Business Communication (MindTap Course List)
11th Edition
ISBN: 9781337386494
Author: Mary Ellen Guffey, Dana Loewy
Publisher: Cengage Learning
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Chapter 4, Problem 14CT
Summary Introduction

To Determine:

That if business writing should have high "skim value", why not write everything in bulleted lists?

Introduction:

Skim value : Summarize the piece of information in such a way that one can get the useful information and eliminate all the words that does not contain any precise information.

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Based on the advertisment picture, please find: Headlines  Direct headlines  Indirect headlines  Subheads  Body copy Visual elements Layout

Chapter 4 Solutions

Essentials of Business Communication (MindTap Course List)

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