Discuss the external environment of marketing and explain how it affects a firm?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter1: Marketing: The Art And Science Of Satisfying Customers
Section1.2: Elements Of Marketing Strategy
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Discuss the external environment of marketing and explain how it affects a firm?

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