Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Chapter 4, Problem 4.18CC

What are the strengths and weaknesses of the Campbell Soup Company’s marketing information system?

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What are the strengths and weaknesses of the Campbell Soup Company’s marketing information system?
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