Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 4.3, Problem 4.3LO
Summary Introduction

To determine: The various concepts of social responsibility.

Introduction:

The duty of an individual and the companies to act in the best interest of the society and the environment as a whole is known as the social responsibility.

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Describe Carroll’s corporate social responsibility perspective and explain how it differs from Friedman’s perspective.
What are the four (4) basic approaches to social responsibility? Explain each approach.
Give examples of social responsibility of a corporate and explain.
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