Loose Leaf for M: Marketing
Loose Leaf for M: Marketing
6th Edition
ISBN: 9781260158038
Author: Dhruv Grewal Professor, Michael Levy
Publisher: McGraw-Hill Education
Question
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Chapter 4.7, Problem 1PC
Summary Introduction

To determine: The steps in the ethical decision-making framework.

Introduction: At the times of ethical dilemmas the decision that helps the individuals to make the choice between the two conflicting options is known as the ethical decision making.

Expert Solution & Answer
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Answer to Problem 1PC

The steps in the ethical decision making are; identify the issues, identify the stakeholders and gather information, evaluate alternatives and choose a course of action.

Explanation of Solution

Steps in the ethical decision-making framework:

The ethical decision-making consist of four steps, these steps are discussed as follows:

  • Identify the issue: It is the first step in the ethical decision-making framework. It requires collecting the data, hiding the true purpose of the study from the person data being collected and using the results to deceive or damage the public.
  • Collect information from the stakeholders: Firm focus to gather the information about the issues in the first step and in the second step it focuses on getting the individuals’ help to resolve the issues.
  • Evaluate the alternative: On the basis of the ethical issues figured out, alternatives must be figured out to resolve those issues.
  • Choose the course of action: After figuring the entire possible alternative, the alternative with the heaviest weight should be selected and taken as the course of action to resolve the issue.

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