Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 5, Problem 1ALR
Summary Introduction
To discuss: The five e-business categories.
E-business or
Expert Solution & Answer
Explanation of Solution
The five e-business categories are as follows:
- Web contacts that permit for the assembly of statistic, item, and other data.
- B2B or Business-to-Business exchanges
- Web-based communication tools
- Electronic Data Interchange or EDI
- E-tailing
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Contemporary Marketing (MindTap Course List)
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