Marketing: The Core (Irwin Marketing)
Marketing: The Core (Irwin Marketing)
7th Edition
ISBN: 9781259712364
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
Question
Book Icon
Chapter 5, Problem 1AMK
Summary Introduction

To discuss: On the difference between reseller, industrial, and the government organizational markets.

Introduction:

An examination of groups, organizations, or individuals and all the activities in regard to the buying, utilization, and goods and service disposal is termed as consumer behavior.

Expert Solution & Answer
Check Mark

Explanation of Solution

The three various organizational markets includes the following:

  • Reseller
  • Industrial
  • Government

The industrial companies in few ways reprocess the service or product, which they purchase before its sale to the next purchaser. The resellers are the retailers and wholesalers that purchases physical products and again resell them without any reprocessing.

The government agencies at the local, state, and federal level, which purchases the goods and services for the citizens for whom they serve.

Want to see more full solutions like this?

Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!
Students have asked these similar questions
Describe the North American Industry Classification System and how it can be used to identify andanalyze business markets.
Discuss the contention that differences in the performance of various firms within an industry limit the usefulness of industry analysis.
Describe how the products purchased or services acquired by a fast food outlet such as Restaurant and firm such as KPMG would differ
Knowledge Booster
Background pattern image
Similar questions
Recommended textbooks for you
Text book image
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Text book image
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning