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MKTG 12:STUDENT ED.-TEXT

12th Edition
Lamb
Publisher: Cengage
ISBN: 9781337407595
BuyFind

MKTG 12:STUDENT ED.-TEXT

12th Edition
Lamb
Publisher: Cengage
ISBN: 9781337407595

Solutions

Chapter
Section
Chapter 5, Problem 1LO
Textbook Problem

Discuss the importance of global marketing

Expert Solution
Summary Introduction

To discuss: The significance of global marketing.

Global marketing refers to the process of bending the strategies of marketing of the organization to adapt to the prevailing conditions of the other countries.

Explanation of Solution

The significance of global marketing is as follows:

Companies or business people who implement global vision they are better in identifying global marketing opportunities and compete against external competition in home markets, create effective strategies of global marketing, and understand the nature of global systems.

Large companies has traditionally been the main global competitors but many small businesses are entering the international markets. In spite the fear of job losses to other countries with cheaper labor, there are various advantages to globalization, which includes the increase in standard of living and reduction of poverty.

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