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MKTG 12:STUDENT ED.-TEXT

12th Edition
Lamb
ISBN: 9781337407595

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BuyFindarrow_forward

MKTG 12:STUDENT ED.-TEXT

12th Edition
Lamb
ISBN: 9781337407595
Textbook Problem

List the basic elements involved in developing a global marketing mix

Summary Introduction

To identify: The basic elements included in emerging a global marketing mix.

Global marketing refers to the process of bending the strategies of marketing of the organization to adapt to the prevailing conditions of the other countries.

Marketing mix is the mixture of price, product, promotion and distribution (place).

Explanation

The major consideration of the organization is the way it adjust the four p’s promotion, price, place, and product within every country.

The basic elements included in emerging a global marketing mix are as follows:

  • The strateg...

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