Comparative Analysis: Under Armour, Inc., versus Columbia Sportswear
Refer to the 10-K reports of Under Armour, Inc., and Columbia Sportswear that are available for download from the companion website at CengageBrain.com.
Required:
Calculate Under Armour’s and Columbia’s gross profit margin for 2015 and 2016. ( Note: Round answers to two decimal places.) What can you infer about the strategy pursued by these two companies based on these measures, assuming the industry average is around 31.7%?
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