Fundamentals of Information Systems
Fundamentals of Information Systems
9th Edition
ISBN: 9781337097536
Author: Ralph Stair, George Reynolds
Publisher: Cengage Learning
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Chapter 6, Problem 1.1CTQ
Program Plan Intro

Why do you think that Argosy BI and analytics program is aimed at boosting revenue and not at reducing cost?

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Please take into account: Do you think that modern marketing tools like Big Data and Predictive Analytics would have been effective ten to fifteen years ago? And why is it the case?
When comparing business intelligence with analytics, what do you think is the most crucial difference?
Remember: Do you believe Big Data and Predictive Analytics would have worked in marketing 10 years ago? Why is this?
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