To discuss: The reason for which the marketing manager must understand
Consumer behaviour is the study of how a customer makes the buying decision. Marketer records every action of the customer in the market place to know the buying behaviour of the customer.
Explanation of Solution
The reason for which the marketing manager must understand consumer behaviour is as follows:
The performance of the customer goods and services would change constantly. Marketing manager should understand their requirements in order to create an appropriate marketing mix for a definite market. Therefore, it is necessary for the marketing managers to have a complete knowledge of consumer behaviour.
Consumer behaviour defines the way customers make buying decisions and the way they use and dispose the purchased products and services. Value is a personal valuation of net worth that obtains from making a purchase. Based on the perceived value the purchases are made that is what the they expects to get.
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Chapter 6 Solutions
MKTG 12:STUDENT ED.-TEXT
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- Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning