Whether purchasing Cereal K satisfies the psychological or functional needs of the customers and the way this information is helpful for the brand manager in product promotion.

Question

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Answer 1

Question

Chapter 6, Problem 1MA

Summary Introduction

To discuss: Whether purchasing Cereal K satisfies the psychological or functional needs of the customers and the way this information is helpful for the brand manager in product promotion.

Expert Solution & Answer

Explanation of Solution

Cereal K generally satisfies the psychological needs of the customers. The basic functional needs: fulfilling the hunger of the consumer is provided by the cereal, thus the cereal appeals to more psychological needs. The preference of certain customers for this cereal is to fit within a particular social group and lifestyle.

Understanding the selection of the customers for the Cereal K will help them in promotion of their brand as a lifestyle brand rather than a basic cereal.

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Answer 2

Question

Chapter 6, Problem 1MA

Summary Introduction

To discuss: Whether purchasing Cereal K satisfies the psychological or functional needs of the customers and the way this information is helpful for the brand manager in product promotion.

Expert Solution & Answer

Explanation of Solution

Cereal K generally satisfies the psychological needs of the customers. The basic functional needs: fulfilling the hunger of the consumer is provided by the cereal, thus the cereal appeals to more psychological needs. The preference of certain customers for this cereal is to fit within a particular social group and lifestyle.

Understanding the selection of the customers for the Cereal K will help them in promotion of their brand as a lifestyle brand rather than a basic cereal.

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Answer 3

Question

Chapter 6, Problem 1MA

Summary Introduction

To discuss: Whether purchasing Cereal K satisfies the psychological or functional needs of the customers and the way this information is helpful for the brand manager in product promotion.

Expert Solution & Answer

Explanation of Solution

Cereal K generally satisfies the psychological needs of the customers. The basic functional needs: fulfilling the hunger of the consumer is provided by the cereal, thus the cereal appeals to more psychological needs. The preference of certain customers for this cereal is to fit within a particular social group and lifestyle.

Understanding the selection of the customers for the Cereal K will help them in promotion of their brand as a lifestyle brand rather than a basic cereal.

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Answer 4

Question

Chapter 6, Problem 1MA

Summary Introduction

To discuss: Whether purchasing Cereal K satisfies the psychological or functional needs of the customers and the way this information is helpful for the brand manager in product promotion.

Expert Solution & Answer

Explanation of Solution

Cereal K generally satisfies the psychological needs of the customers. The basic functional needs: fulfilling the hunger of the consumer is provided by the cereal, thus the cereal appeals to more psychological needs. The preference of certain customers for this cereal is to fit within a particular social group and lifestyle.

Understanding the selection of the customers for the Cereal K will help them in promotion of their brand as a lifestyle brand rather than a basic cereal.

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Answer 5

Chapter 6, Problem 1MA

Summary Introduction

To discuss: Whether purchasing Cereal K satisfies the psychological or functional needs of the customers and the way this information is helpful for the brand manager in product promotion.

Expert Solution & Answer

Explanation of Solution

Cereal K generally satisfies the psychological needs of the customers. The basic functional needs: fulfilling the hunger of the consumer is provided by the cereal, thus the cereal appeals to more psychological needs. The preference of certain customers for this cereal is to fit within a particular social group and lifestyle.

Understanding the selection of the customers for the Cereal K will help them in promotion of their brand as a lifestyle brand rather than a basic cereal.

Answer 6

Chapter 6, Problem 1MA

Summary Introduction

To discuss: Whether purchasing Cereal K satisfies the psychological or functional needs of the customers and the way this information is helpful for the brand manager in product promotion.

Expert Solution & Answer

Explanation of Solution

Cereal K generally satisfies the psychological needs of the customers. The basic functional needs: fulfilling the hunger of the consumer is provided by the cereal, thus the cereal appeals to more psychological needs. The preference of certain customers for this cereal is to fit within a particular social group and lifestyle.

Understanding the selection of the customers for the Cereal K will help them in promotion of their brand as a lifestyle brand rather than a basic cereal.

Answer 7

Chapter 6, Problem 1MA

Summary Introduction

To discuss: Whether purchasing Cereal K satisfies the psychological or functional needs of the customers and the way this information is helpful for the brand manager in product promotion.

Answer 8

Expert Solution & Answer

Explanation of Solution

Cereal K generally satisfies the psychological needs of the customers. The basic functional needs: fulfilling the hunger of the consumer is provided by the cereal, thus the cereal appeals to more psychological needs. The preference of certain customers for this cereal is to fit within a particular social group and lifestyle.

Understanding the selection of the customers for the Cereal K will help them in promotion of their brand as a lifestyle brand rather than a basic cereal.

Answer 9

Expert Solution & Answer

Answer 10

Expert Solution & Answer

Answer 11

Ch. 6.4 - Prob. 1PC Ch. 6.4 - Prob. 2PC Ch. 6.4 - 3. Distinguish between functional and...Ch. 6.4 - Prob. 4PC Ch. 6.4 - Prob. 5PC Ch. 6.4 - Prob. 6PC Ch. 6.5 - Prob. 1PC Ch. 6.5 - Prob. 2PC Ch. 6.5 - Prob. 3PC Ch. 6.6 - Prob. 1PC

Whether purchasing Cereal K satisfies the psychological or functional needs of the customers and the way this information is helpful for the brand manager in product promotion.

Concept explainers

To discuss: Whether purchasing Cereal K satisfies the psychological or functional needs of the customers and the way this information is helpful for the brand manager in product promotion.

Explanation of Solution

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Chapter 6 Solutions