Describe the different types of approaches to marketing research. and indicate when each should be used.
Describe the different types of approaches to marketing research. and indicate when each should be used.
Fundamentals of Information Systems
8th Edition
ISBN:9781305082168
Author:Ralph Stair, George Reynolds
Publisher:Ralph Stair, George Reynolds
Chapter6: Information And Decision Support Systems
Section: Chapter Questions
Problem 9RQ
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Describe the different types of approaches to marketing research. and indicate when each should be used.
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