Contemporary Marketing
Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 6.1, Problem 1LO
Summary Introduction

To identify: The 3 types of impacts that affect the customer decision process.

Consumer behaviour is the study of how a customer make the buying decision. Marketer records every action of the customer in the market place to know the buying behaviour of the customer.

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Describe the Consumer DecisionMaking Process?
List the factors that affect the consumer decision process?
Enumerate and discuss the stages in consumer decision making process
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