BRAND SWITCHING AMONG FEMALE COLLEGE STUDENTS In a survey of factors that influence brand switching by
1: Better price
2: Friend’s recommendation
3: Seeing others use it
4: Intersting packaging
5: Buzz-people talking about the brand
6: An advertisement
7: Press stories
8: Entertainer/sports celebrity endorsement
The results of the survey follow:
Factor | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 |
Respondents (%) |
|
|
|
|
|
|
|
|
Let
a.
|
b.
|
c.
|
d.
|
e.
|
f.
|
Source:Burst Media Research.
Want to see the full answer?
Check out a sample textbook solutionChapter 6 Solutions
Finite Mathematics for the Managerial, Life, and Social Sciences