Contemporary Marketing
Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
Question
Chapter 6.4, Problem 1LO
Summary Introduction

To identify: The 5 social factors that impact consumer behavior.

Consumer behaviour is the study how a customer make the buying decision. Marketer records every action of the customer in the market place to know the buying behaviour of the customer.

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