Contemporary Marketing
Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
Question
100%
Book Icon
Chapter 6.5, Problem 1LO
Summary Introduction

To identify: The 5 psychological factors that impact consumer behavior.

Consumer behaviour is the study how a customer make the buying decision. Marketer records every action of the customer in the market place to know the buying behaviour of the customer.

Blurred answer
Students have asked these similar questions
Discuss any four determinants of consumer behavior
Define consumer behavior.
What are the general factors which affect consumer behavior?