Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Question
Chapter 6.7, Problem 1LO
Summary Introduction
To identify: The primary impact affecting the customer decision process.
Expert Solution & Answer
Explanation of Solution
The primary impact affecting the customer decision process is as follows:
Marketing mix is considered to be most important and the primary influence affecting the customer decision process. Marketing mix includes product, price, place, and promotional tools, which helps the customer to make the buying decision. Marketing mix is a tool used by the marketers to reach large audience.
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