Principles of Information Systems ...

12th Edition
Ralph Stair + 1 other
Publisher: Cengage Learning
ISBN: 9781285867168



Principles of Information Systems ...

12th Edition
Ralph Stair + 1 other
Publisher: Cengage Learning
ISBN: 9781285867168
Chapter 7, Problem 10RQ
Textbook Problem

What is clickstream data analysis? How is it used?

Explanation of Solution

Clickstream data analysis:

If an Internet user enters into a website, he/ she performs various activities like navigate through pages,...

Explanation of Solution

Using clickstream data analysis:

There are two main levels of clickstream analysis. They are:

Traffic analytics:

  •  It operates at the server level and it tracks the following things.
    • How many pages are offered to the user?
    • How long it takes to load that page?
    • How long the user visits that page?

E-commerce analytics:

  • It uses clickstream information to find out the effectiveness of the particular site as a channel-to-channel market...

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Chapter 7 Solutions

Principles of Information Systems (MindTap Course List)
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Ch. 7 - The country with the most Internet users today is...Ch. 7 - An IP address is a number that identifies a...Ch. 7 - The __________ enables computers to route...Ch. 7 - More than 1 billion computers, or hosts, make up...Ch. 7 - ________________ is a computing environment where...Ch. 7 - A(n) ________ is an organization that provides...Ch. 7 - While the terms Internet and Web are often used...Ch. 7 - Which technology was developed to assist in more...Ch. 7 - HTML uses _____________, which are codes that tell...Ch. 7 - What is the standard page description language for...Ch. 7 - Web development software that provides the...Ch. 7 - Web sites such as Facebook and LinkedIn are...Ch. 7 - _________ is a collection of Web technologies that...Ch. 7 - _______ uses high-resolution video and audio with...Ch. 7 - A(n) __________ is a network based on Web...Ch. 7 - An intranet is an internal corporate network built...Ch. 7 - What is the Web? Is it another network like the...Ch. 7 - What is MILNET?Ch. 7 - What is HTML? How does it work?Ch. 7 - Explain the naming conventions used to identify...Ch. 7 - What is a Web browser? Identify four popular Web...Ch. 7 - What is cloud computing? How is it used?Ch. 7 - Briefly describe three ways to connect to the...Ch. 7 - What is Internet censorship?Ch. 7 - How do Web design frameworks assist Web...Ch. 7 - What is clickstream data analysis? How is it used?Ch. 7 - What is a podcast?Ch. 7 - How do human-powered search engines work?Ch. 7 - For what are Telnet and FTP used?Ch. 7 - What is content streaming?Ch. 7 - What is ICANN and what role does it play?Ch. 7 - What is a URL, and how is it used?Ch. 7 - What are the advantages and disadvantages of...Ch. 7 - What is an intranet? Provide three examples of the...Ch. 7 - What is an extranet? How is it different from an...Ch. 7 - Briefly explain how the Internet works and mention...Ch. 7 - Social networks are widely used. Describe how this...Ch. 7 - Your company is about to develop a new Web site....Ch. 7 - Why is it important to have an organization that...Ch. 7 - What are the benefits and risks involved in using...Ch. 7 - You are the owner of a small business with five...Ch. 7 - Describe how a company could use a blog and...Ch. 7 - Why is XML an important technology?Ch. 7 - Discuss how a virtual private network operates.Ch. 7 - Briefly describe the importance of Web services....Ch. 7 - What are the defining characteristics of a Web 2.0...Ch. 7 - What is cyberbullying? In your opinion, how...Ch. 7 - What social concerns surround geolocation...Ch. 7 - One of the key issues associated with the...Ch. 7 - Downloading music, radio, and video programs from...Ch. 7 - Keep track of the amount of time you spend on...Ch. 7 - Briefly summarize the differences in how the...Ch. 7 - Do research on the Web to identify the three most...Ch. 7 - Think of a business that you might like to...Ch. 7 - Develop a brief proposal for creating a business...Ch. 7 - You have been hired to develop a business model...Ch. 7 - Develop a slide show using a graphics program,...Ch. 7 - Plan, set up, and execute a meeting with another...Ch. 7 - Try using the search engine Baidu to find...Ch. 7 - Have your team describe a new and exciting...Ch. 7 - Each team member should use a different search...Ch. 7 - Do research to identify the top three Internet...Ch. 7 - Using the Internet, identify three organizations...Ch. 7 - Identify half a dozen blogs of interest to you....Ch. 7 - Explore LinkedIn, a social media network for...Ch. 7 - Consider how the Internet and Web can be useful to...Ch. 7 - Why did PepsiCo Russia invest in a new portal with...Ch. 7 - How can intranets help companies achieve their...Ch. 7 - How do document sharing platforms support product...Ch. 7 - In providing document sharing and social media...Ch. 7 - What purposes do massive multiplayer games serve...Ch. 7 - What advantage do projects developed with EDGE...Ch. 7 - Do massive multiplayer games serve a useful...Ch. 7 - What types of technologies are used by massive...Ch. 7 - What impact will the new ERP system have on...Ch. 7 - What types of applications will be available from...Ch. 7 - Altitude Online employees have various needs,...Ch. 7 - What Web 2.0 applications should Altitude Online...

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