Principles of Information Systems (MindTap Course List)
Principles of Information Systems (MindTap Course List)
12th Edition
ISBN: 9781285867168
Author: Ralph Stair, George Reynolds
Publisher: Cengage Learning
Expert Solution & Answer
Chapter 7, Problem 10RQ

Explanation of Solution

Clickstream data analysis:

If an Internet user enters into a website, he/ she performs various activities like navigate through pages,...

Explanation of Solution

Using clickstream data analysis:

There are two main levels of clickstream analysis. They are:

Traffic analytics:

  •  It operates at the server level and it tracks the following things.
    • How many pages are offered to the user?
    • How long it takes to load that page?
    • How long the user visits that page?

E-commerce analytics:

  • It uses clickstream information to find out the effectiveness of the particular site as a channel-to-channel market...

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Principles of Information Systems (MindTap Course List)

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