Principles of Information Systems (MindTap Course List)
Principles of Information Systems (MindTap Course List)
13th Edition
ISBN: 9781305971776
Author: Ralph Stair, George Reynolds
Publisher: Cengage Learning
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Chapter 7, Problem 12RQ

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Market Segmentation:

  • Market segmentation is a method of dividing the market or of customers into different segments. Here, the segmentation is performed according to their characters...

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 Purpose of market segmentation:

The purpose of market segmentation is to divide the pool of potential custom...

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Principles of Information Systems (MindTap Course List)

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